2-6 Why Integrate Human Factors?

HF Experiences with the Incorporation of Advanced Technologies. This need to begin integration of HF early in the design process applies to the application of advanced technologies such as artificial intelligence and machine learning. As noted by Lee and Seppelt (2023):

“A study of 3000 organizations in 29 industries found that only 11% had seen a sizable return on their investment in artificial intelligence (AI). In contrast, 73% of those organizations that blended AI and human capabilities into a team that learns reported a sizable return on their investment.”